Speaker: Ken Wasco

Learn how all of us are "programmed" by the significant events that happened around us during the time of our youth.  Discover how this greatly impacts the foodservice buying decisions we all make today.  Targeting a customer means targeting your message and menu as well.

In this fast paced look at generational buying habits, MRA Board member Ken Wasco of GFS reprises a portion of the program he deliverd to a standing room only - packed house at the Chicago NRA Convention this past May.  Today, restaurant consumers expect all Six of there senses to be fully engaged when they spend their money and we'll look at how successful operators do that very thing!

In this session you will learn how to:

• Understand the drivers of consumerism between generations
• Alter your marketing messages for different audiences
• Why some concepts work with some audiences and some never will
• How to get customers in the door and keep them coming back