First, Do No Harm


The Michigan restaurant community needs to confront a painful fact. Consumers, the media, and elected officials are becoming increasingly obsessed with the sanitation practices of restaurants.

Here's how it happens. Local foodborne illness outbreaks lead to increased consumer concerns about the safety of food. Local media stations attempt to address those concerns, and obtain high ratings, by documenting and publicizing outrageous examples of poor sanitation practices. Elected officials respond to the furor over these revelations by enacting sweeping, costly and cumbersome new regulations in a desperate attempt to address public concerns. Restaurants are left reeling with a devastating one-two punch: a loss of customers due to fears about restaurant sanitation and the added expense of new regulatory procedures.

In Los Angeles, for example, the tragedy of the Jack-in-the-Box E Coli outbreak lead to an incredible undercover hidden camera expose, which documented on film the shocking sanitation practices of a handful of Los Angeles restaurants. The local government then passed sweeping new ordinances for all area restaurants, including the mandatory posting of health inspection scores, the closure of restaurants which fail their inspection, and required sanitation training for all restaurant managers.

Those who think the same thing couldn't happen here in Michigan are wrong. We have already had a statewide Hepatitis A outbreak from tainted strawberries, a salmonella outbreak linked to a Lansing restaurant, and a Hepatitis A outbreak linked to an Oakland County restaurant. The Detroit media have begun to regularly air their "Dirty Dozen" segments on restaurant health scores during ratings "sweeps" week, because of the incredible viewer interest in this subject. And the Michigan Legislature is set to adopt the new FDA food code this Fall, providing ample opportunity for well-intentioned but misguided new regulations to be adopted.

The Michigan Restaurant Association is working hard to keep an oppressive new regulatory environment from coming to Michigan. We have been working for months with State and local regulators to ensure that the new food code exhibits an absolute commitment to public health and safety while addressing many of our practical operating concerns. We have expanded our commitment to sanitation training by offering a series of comprehensive HACCP (Hazard Analysis of Critical Control Points) seminars to our members. And we have joined with the Michigan Department of Agriculture in an exciting new pilot program that helps restaurants to implement a HACCP program in their establishment.

But we can't do it all, and we need your help. It is time for all of us to take a fresh look at our sanitation procedures, and redouble our efforts to protect the public's health. Nothing is more valuable than the trust and confidence that millions of Michigan consumers place in us each day when they enter our establishments. Nothing could be more devastating than a loss of public confidence. When it comes to sanitation, we are all in this together, and one bad apple can definitely spoil things for the whole bunch. Before we can "wow" customers with all the magic that restaurants have to offer, we must first do no harm.



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