| For Immediate Release |
Contact: Adriane De Ceuninck
|
June 10, 2013
|
(517) 482-5244 |
MORE THAN 50 MILLION AMERICANS WILL DINE OUT ON FATHER’S DAY
LANSING, MI – Father’s Day is the third most popular holiday on which to dine out (after Mother’s Day and Valentine’s Day), and the National Restaurant Association projects that more than 50 million Americans will dine at a restaurant on June 16.
Locally, many Michigan Restaurant Association members offer specials to encourage celebrating dad. For example:
The Toasted Oak Grill & Market in Novi is having their Pajama Brunch with a special Father’s Day card-making area for children. A special whiskey and beer pairing menu has been prepared (featuring a choice of three Michigan craft beers paired with whiskeys) to compliment the barbeque ribs on the menu for dinner. Reservations can be made online at toastedoak.com or by calling 248-227-6000.
For the 11th year in the row, East Side Mario’s in Rochester Hills and Livonia offers dads a chance to win a Deluxe Outdoor Gas Grill. Every dad who dines at either location is automatically entered to win. Call 248-853-9622 or 734-513-8803 for more information.
NRA research shows that dinner will be the most popular meal time on Father’s Day, with 67 percent of celebrants choosing to dine out for an evening meal; 24 percent go out for lunch, 10 percent for brunch, and 11 percent for breakfast. In addition, 10 percent of Father’s Day diners go out for more than one restaurant meal.
Consumers say the most important factor for choosing a restaurant for their special Father’s Day meal is dad’s favorite restaurant, regardless of specials (60 percent). Only 6 percent of Father’s Day diners say they choose a restaurant with specific Father’s Day food and drink specials, and 15 percent choose a restaurant that is kid-friendly; 13 percent choose a restaurant that dad hasn’t been to before.
The National Restaurant Association surveyed 1,000 adults about Father’s Day dining in 2011. The estimate of more than 50 million adults dining out this Father’s Day is based on economic analysis and projections, as well as research conducted over the last two decades.
The Michigan Restaurant Association (MRA) is the recognized leader of Michigan's hospitality industry, providing essential services to the foodservice community. Founded in 1921, the MRA represents nearly 4,500 Michigan foodservice establishments. The industry plays an integral role in Michigan's economy, employing more than 390,000 people and creating more than $13.1 billion in annual sales.
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