News & Information
|
| For Immediate Release |
Contact: Andy Deloney |
| March 5, 2007 |
517/377-3931 |
Michigan
Restaurant Association Adds E-mail Marketing Services to List of Member Benefit
Programs
Partners with Fishbowl Marketing to offer exclusive program for e-mail marketing services to member restaurants
LANSING – The Michigan Restaurant Association, in partnership
with the National Restaurant Association, has just launched a new member
benefit that offers exclusive rates on e-mail marketing tools to its restaurant
members. The provider of the program,
Fishbowl Marketing, is the leader in permission-based e-mail marketing for the
restaurant industry. Fishbowl currently
provides services to over 12,000 restaurant locations—from independent
operations to multi-unit companies—across the nation.
“Restaurant
and tavern operators look to the Michigan Restaurant Association as the leader
of the state’s hospitality industry,” said Rob Gifford, President and CEO of
the association. “We are pleased to
partner with Fishbowl Marketing to offer a great service through which our
members can build sales through guest communication and promotional opportunities.”
E-mail
marketing is a powerful way to target communications to a restaurant’s loyal
guest beyond traditional mass media, which can be expensive and take weeks. E-mail can be used to announce new menu items,
charity events, new store openings, special promotions, reservation reminders
for high traffic holidays such as Mother’s Day and so much more.
According
to National Restaurant Association research, seven in 10 fine-dining
restaurants plan to use e-mail to market their restaurants this year; 28 percent
of family-dining, and 38 percent of casual-dining operators also plan to do so.
Among quick-service restaurants, 46
percent of those with average checks of $6.50 or more, and 36 percent of those
with average checks of under $6.50 plan to use e-mail marketing this year.
Founded
by a restaurateur in 2000 and staffed with restaurant veterans, Fishbowl focuses
on restaurants and their marketing needs. Now Fishbowl has harnessed its combined
restaurant and e-mail expertise to develop an affordable turnkey e-mail
marketing solution for independent restaurant owners and small chain
operators. What sets Fishbowl apart from
its competitors is its focus on restaurants and its commitment to dedicated and
personalized service on the local level in all aspects of the program, from
initial start-up, to list-building, to marketing ideas.
Restaurateurs interested in Fishbowl Marketing or
other member benefits should call the MRA at (800) 968-9668.
Founded in 1921, the Michigan Restaurant Association represents more than 4,500 Michigan foodservice establishments. The foodservice industry plays an integral role in Michigan’s economy, employing more than 436,000 people and creating more than $11.3 billion in total annual sales. For more information, call (517) 482-5244.
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