With competition intensifying and consumer discretionary income shrinking, successful operators will have to step up to become the destination of choice.

How can we do this with a limited marketing budget and how can we get results quickly? Barry Tepper will address these questions from an independent operator’s perspective. The key to filling the seats is to offer better value in food and service than your competition. This can best be accomplished on multiple fronts by getting your employees involved. Tepper has developed a very simple but very effective incentive system that can be implemented TODAY! He improved sales in his Emeryville, California restaurant by over 35% in just several months!

Presentation Handout