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2003 Ad Rates - MRA Members

Space 1X 3x 6x Show Issue
Full Page $690 $630 $590 $865
2/3 Page $565 $525 $485 $710
1/2 Page $460 $420 $390 $575
1/3 Page $370 $340 $310 $465
1/4 Page $295 $275 $255 $370
Bus. Card $205 $190 $175 $260

2003 Ad Rates - Non-Members

Space 1X 3x 6x Show Issue
Full Page $870 $820 $765 $1,085
2/3 Page $670 $620 $575 $840
1/2 Page $545 $495 $450 $680
1/3 Page $430 $410 $365 $540
1/4 Page $340 $320 $300 $425
Bus. Card $240 $220 $205 $300

Ad Sizes

Ad Width Depth
Full Page 7 1/4" x 10"
2/3 Page 4 3/4" x 10"
1/2 Page horiz. 7 1/4 " x 5"
1/2 Page Vert. 3 1/2" x 10"
1/3 Page Horiz. 7 1/4" x 3 1/3"
1/3 Page Vert. 2 1/4" x 10"
1/4 Page 3 3/8" x 4 3/4"
Bus. Card 3 1/2" x 2"

Above rates are for black and white ads only. To add color, see below. No extra charge for bleeds.

Spot Color (2 color): add $200
Four Color: add $550
*Co-op Color: add $100
*(color specified by printer)

Classifieds
Classified ads are $50 per column inch for regular issues, $100 per column inch for Show issue. Must be paid in advance. E-mail ad copy to kristyns@acd.net

Mechanicals
Publication is saddle stiched, and printed sheet fed offset. Line screen is 150. Film specifications: right reading, emulsion down, one piece per color. Please supply color proof with film.

Bleed area: 8 3/4" x 11 1/4"
Trim area: 8 1/2" x 11"

Ads may be accepted in electronic file format, but must be accompanied with color laser proof. Film output at cost to advertiser.

Design Service
Free to MRA members. Non-members - $45.00 minimum charge for design and layout.

Billing
Invoices rendered upon release of issue(s) with a signed contract. Classifieds must be paid in advance. Agency commission is 15% of gross billing allowed to recognized advertised agencies on space, color and position for non-member rates only.

Contact Kim Ohlemacher to reserve your space at (800) 968-9668, ext. 3938 kristyns@acd.net

 
Editorial Calendar

Ad Rates & Specs.

Circulation Info.

Reserve Ad Space

Ad Copy Deadlines

Jan/Feb, 2003
Jan. 17th

March/April, 2003
March 5th

May/June, 2003
May 2nd

July/Aug, 2003
July 3rd

Sept/Oct, 2003
Sept. 5th

Nov/Dec, 200
Nov. 5th

   

© 2003 by Michigan Restaurant Association
225 West Washtenaw - Lansing, MI 48933

General Contact Numbers:
Phone: 800-968-9668 or 517-482-5244 - Fax: 517-482-7663

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