Stay Sharp At EXPO 2002 A wise person once said “Sometimes you have to sharpen your axe to keep chopping trees.” Think about it. Hospitality professions mean living from rush hour to rush hour. There is a huge temptation to keep hacking away at work with tools (i.e. expertise, technological know-how, products, etc.) that have been ineffective. EXPO 2002 is your opportunity to stay sharp. Come take a look at the new advances in the business. There really are ways to maximize resources and reduce stress. Think of us as your Acme Blade Sharpeners. You ask yourself “Can we afford to take time for EXPO 2002?” The answer is as unmistakable as the dull blade of your axe. You can’t afford not to. Hone your Competitive Edge New ideas and technology will be at EXPO 2002 before they hit the marketplace. Be there to gather the latest ideas and products that will keep your business in the forefront. “It is absolutely fabulous… When I had gone to the last show, it was very beneficial in looking into packaging. We were starting from scratch with pack-aging and that was helpful to see all the different options that were out there.” – Adrienne Amelio, Epoch Foods Mentors You’ll have access to the most current information available – learn what’s working and what’s not – based on the knowledge and experience of others. The EXPO can provide you with the benefit of a hired consultant without the cost. The seminar presenters are experts in their fields and there is no extra charge to attend the presentations. “I think some of the guest speakers and some of the seminars that are associated with [MRA] shows are great opportunities that don’t come to Michigan often. It is fun to hear some of the peoples’ experiences and insights in what tends to be a pretty fun business.“ – Curtis Nordeen, The Capital Grille Boost Morale Send key employees and thus achieve two goals: firstly, providing new skills to improve job performance, secondly showing them you value their place in the organization. You may wish to give your employees an assignment and reward them for the best innovation they gleaned from EXPO 2002. “I brought other employees with me to the show. It gave them a vision. We were expanding and it helped them see beyond our little kitchen.” – Sally Bell, Little River Casino Resort, Manistee Make Better Purchase Decisions This is a comparison shopper’s heaven! Try before you buy. “I got an awful lot out of it [for] my industry or area. What I got out of Novi was all the products. You get to know everything that’s out there.” – Mark Sykes, Dunleavy’s Floodwater Inn Networking You will meet face to face with others who can be a resource to you and whom you can serve. This is a great way for people to find out about you. Talk amongst yourselves. Discuss. Hand out business cards. “The benefits, that I saw, had most to do with dealing with suppliers, to see their reps. that I don’t deal with on a normal basis. It was good to get a chance to network with other suppliers that I didn’t see in my normal course of business.” – Keith Wesselmann, Townsend Hotel Spark New Ideas You may discover the “missing link,” an item that fills a spot on your menu or in your décor, where something was missing but you didn’t know it. “We were particularly interested in some of the specialty tableware, lines of creams and coffee pots, and higher end products that we didn’t know were available. Some of the food things were interesting; we were able to find some good suppliers of herbs and spices that we use.” – Suzanne Gormely, The Whitney Restaurant Gain Perspective Step out of the game and build a fresh perspective. Enjoy the hospitality and entertainment. Remember, success is not just created by learning new things. It’s having the right attitude to apply them. “…No less important it’s a great party, making new friends and enjoying all the great food and drink.” – Tom Wigley, Wigley’s Famous Eastern Market Corned Beef SHOW FLOOR HOURS Tuesday, October 15 11:00 a.m. – 6:00 p.m. Wednesday, October 16 11:00 a.m. – 5:00 p.m. FREE PARKING Novi Expo Center – 1-96, Exit 162
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